Saturday, October 12, 2013

Conversations, Community, and Brand in the Digital Agora

Understanding digital agora to evolve a winning digital strategy for your business.

Central to every Greek city was the agora, a marketplace and meeting place. The literal meaning of the word "Agora" is "gathering place". One can easily figure that in one of the cool places of the agora, friends and families would exchange pleasantries, people could meet and discussed about community and political issues, while traders could make proposals and closed deals.

Agoras were more than markets; they were centers of life. The conversations that happened there and the ideas that erupted from there could have brought down governments, gave rise to new revolutions, and brought about new philosophies of life.

Paradigm shift in the marketplace
Over the centuries, some of these places in every civilization made it to the library of the universities prompting research and exploratory studies to understand its evolution.

Paradigm shift in the marketplace
In the modern times, whether it is Trafalgar Square in London that is used for political demonstrations and community gatherings or Times Square – also known as "The Crossroads of the World", one of the world's busiest pedestrian intersections having people visiting from different continents, the meaning of the agora has evolved to new meaning and perspectives.

Today, agora has taken a new form with the convergence of internet, mobile devices, and communication mediums. The transformation of inter-networks to intra-networks, voice over telephony to voice over IP, visuals over television sets to Youtube videos on your palm, Offline networking to online social media networking, there seems to be no end to shrinking and touching lives.

Conversations in the Digital Agora

Thanks to the developments in internet and communication technologies, the meaning of interactivity is radically redefined. The conversations in the social media spread like a wildfire. People have instant opinion about every sphere of life. Whether it is politics, sports, business, religion, or science, somebody is either listening or talking.

Google, Facebook, Twitter, Youtube and the like introduced a virtual marketplace and an on-line meeting place called digital agora. The members of these movements surpass populations of several countries. For instance, Facebook has a user base of 1.2 billion people that is close to 16% of world population. 

80% of online users search on Google and other search engines to find products and services they are looking for. What are you doing to ensure your business is found by your target audience?

Conversation builds trust, trust builds community, and community builds brand perception. Conversation is the heart of the community in the social media networking platform. On an average, about 350 million photos are uploaded to Facebook everyday. The sheer volume, velocity, and variety of content is changing the unit of data from gigabytes to terabytes and reaching petabytes, thanks to billions of conversations in the digital agora. 

The conversations could be about your company, your product, your service, it would a new idea or a shortcoming of your current product, it is important to listen to the community and engage with them in an altruistic manner to discover the treasures in the digital marketplace.

Do you have a winning digital strategy? What is your go to online market strategy?

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